Sunday, March 5, 2017

Mother’s Recipe brings a tradition of over 115 years in a bottle

Pune-based Mother’s Recipe has today become synonymous with pickles, but this century-old legacy brand has much more to offer.  
It was the year 1901. Horse carriages and motor driven cars were still drawing dust along the muddy lanes of India. While the country was fighting a battle against colonial rule, Desai Brothers Limited saw a business opportunity in a plant that was imported from the West — tobacco.
While the British were busy smoking their pipes, Haribhai V. Desai swam against the tide and started his own factory, the now famous Desai BidisIn over 115 years of its existence, Desai Brothers Limited has withstood every storm, even going on to build supplementary businesses like logistics, hotels, speciality chemicals, hospitals, and food processing.
Today employing over 1,25,000 people, Desai Brothers is also the parent company of the famous brand, Mother’s Recipe. Over 17 years ago, while expanding business verticals, the giant found food to be one of its most profitable areas.

Beginning the millennial journey

The actual journey of Mother’s Recipe began in 2002, when Desai Brothers acquired the brand. Sanjana Desai, Head – Business Development, Food Division, Desai Brothers, says,
“At that point in time, pickles were available only in Maharashtra and a few other states. The family wanted to diversify and the food business was a growth sector we were looking at. My father took over the business first and I remember seeing him going to the mandis at four in the morning and checking the mangoes that went into making the pickles.”
For Sanjana, the foray into Mother’s Recipe was serendipitous. From the young age of 18, she had been drawn to fashion, and that was the field she wanted to enter. Her father never stopped her from chasing her dreams. On the contrary, it was his show of support for her passion that actually led her to the family business — all he asked of her was to “learn how to read my accounts first,” which is, after all, the core of any business.
“His advice struck a chord and I went on to pursue my majors in finance and economics with a minor in international business from a business school in Rhode Island, US. Having done that, I also enrolled myself in a fashion school in Los Angeles to hone my skills and get an understanding of the finer nuances. These years of education broadened by understanding of business and I discovered that I was meant to join my family business, help it grow, and take the legacy forward,” says Sanjana.

Pune-based Mother’s Recipe has today become synonymous with pickles, but this century-old legacy brand has much more to offer.  
It was the year 1901. Horse carriages and motor driven cars were still drawing dust along the muddy lanes of India. While the country was fighting a battle against colonial rule, Desai Brothers Limited saw a business opportunity in a plant that was imported from the West — tobacco.
While the British were busy smoking their pipes, Haribhai V. Desai swam against the tide and started his own factory, the now famous Desai BidisIn over 115 years of its existence, Desai Brothers Limited has withstood every storm, even going on to build supplementary businesses like logistics, hotels, speciality chemicals, hospitals, and food processing.
Today employing over 1,25,000 people, Desai Brothers is also the parent company of the famous brand, Mother’s Recipe. Over 17 years ago, while expanding business verticals, the giant found food to be one of its most profitable areas.

Beginning the millennial journey

The actual journey of Mother’s Recipe began in 2002, when Desai Brothers acquired the brand. Sanjana Desai, Head – Business Development, Food Division, Desai Brothers, says,
“At that point in time, pickles were available only in Maharashtra and a few other states. The family wanted to diversify and the food business was a growth sector we were looking at. My father took over the business first and I remember seeing him going to the mandis at four in the morning and checking the mangoes that went into making the pickles.”
For Sanjana, the foray into Mother’s Recipe was serendipitous. From the young age of 18, she had been drawn to fashion, and that was the field she wanted to enter. Her father never stopped her from chasing her dreams. On the contrary, it was his show of support for her passion that actually led her to the family business — all he asked of her was to “learn how to read my accounts first,” which is, after all, the core of any business.
“His advice struck a chord and I went on to pursue my majors in finance and economics with a minor in international business from a business school in Rhode Island, US. Having done that, I also enrolled myself in a fashion school in Los Angeles to hone my skills and get an understanding of the finer nuances. These years of education broadened by understanding of business and I discovered that I was meant to join my family business, help it grow, and take the legacy forward,” says Sanjana.